{"id":297621,"date":"2026-01-16T16:10:36","date_gmt":"2026-01-16T21:10:36","guid":{"rendered":"https:\/\/www.pricechopper.com\/?p=297621"},"modified":"2026-01-16T16:10:37","modified_gmt":"2026-01-16T21:10:37","slug":"market-32-and-price-chopper-unveil-vermonts-newest-market-32","status":"publish","type":"post","link":"https:\/\/www.pricechopper.com\/blog\/market-32-and-price-chopper-unveil-vermonts-newest-market-32\/","title":{"rendered":"Market 32 and Price Chopper Unveil Vermont\u2019s Newest Market 32"},"content":{"rendered":"\t\t
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Market 32 and Price Chopper Unveil Vermont\u2019s Newest Market 32<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Schenectady, N.Y., January 16, 2026<\/strong>\u2013 Market 32 and Price Chopper have officially opened Vermont\u2019s newest Market 32 location following the completion of a full conversion of the former Price Chopper supermarket at Route 15 and Munson Ave. in Morrisville. The store\u2014which is more than 53,000-square-feet\u2014becomes the 52nd Market 32-branded location across the regional grocer\u2019s six-state footprint. Designed to meet evolving customer preferences, the location now features a distinctly modern look and feel, highlighted by open sightlines, soft earth-tone d\u00e9cor, enhanced lighting, and product-forward displays, all part of a $3.4 million investment in improvements.<\/p>

\u201cWe\u2019re proud to introduce the Market 32 brand to Morrisville and deliver an enhanced experience that reflects how our customers shop today,\u201d said Blaine Bringhurst, president of Market 32 and Price Chopper.<\/strong> \u201cThis transformation provides a fresh, contemporary store while continuing to serve customers in the location they know and trust.\u201d<\/p>

Following months-long renovations, the location closed briefly on the evening of Thursday, January 15, to complete final renovations, and reopened at 6:00 a.m. on Friday, January 16, as a fully reimagined Market 32. To commemorate the occasion, company leaders were joined by local elected officials and dignitaries for a ceremonial ribbon cutting, the Peoples Academy choir performed the National Anthem, and customers enjoyed free product samplings.<\/p>

In addition to the aforementioned upgrades to the store\u2019s layout and amenities, the location also emphasizes convenient, ready-to-eat options alongside fresh, handcrafted, and locally sourced products. Intuitive product adjacencies enhance ease of shopping, while specialty offerings include Boar\u2019s Head deli products, in-store freshly baked artisan bread, and a hot food buffet.<\/p>

Led by Store Manager Mike Dennis, the new Market 32 also includes expanded floral, produce, specialty cheese, and wine offerings. In addition, it has a new seating area featuring ADA-accessible tables with built-in charging ports, where customers can enjoy the store\u2019s wider assortment of prepared foods and convenient \u201cto-go\u201d meal offerings.<\/p>

\u201cThis store directly incorporates the feedback and ideas we hear from our customers,\u201d Bringhurst added.<\/strong> \u201cWe\u2019re incredibly proud of the result and grateful to our teammates, whose passion and dedication continue to make a real difference for the communities we serve.\u201d<\/p>

Continuing the grand reopening celebrations, customers will receive 5% off their grocery purchase today and tomorrow, January 17<\/strong>. Market 32 will also donate 5% of sales from those two days to <\/strong>Lamoille Community Foodshare<\/strong><\/a>, a network partner of the Vermont Food Bank focused on alleviating hunger in Lamoille County, and <\/strong>Morrisville Soccer Club<\/strong><\/a>, a 100% volunteer-run youth soccer organization committed to teaching the principles of teamwork, sportsmanship, and citizenship.<\/p>

\u201cMarket 32 and Price Chopper are dedicated to being a meaningful presence in the communities we serve,\u201d said Bringhurst.<\/strong> \u201cOur investment in this store reflects our long-term commitment to Morrisville\u2014not only to provide quality products and value, but to continue supporting our neighbors through strong community partnerships for years to come.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Market 32 and Price Chopper Unveil Vermont\u2019s Newest Market 32 Schenectady, N.Y., January 16, 2026\u2013 Market 32 and Price Chopper have officially opened Vermont\u2019s newest Market 32 location following the […]<\/p>\n","protected":false},"author":2,"featured_media":297622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":"","_wpscppro_dont_share_socialmedia":false,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[14,2009],"tags":[1506,38,3063,3064,176],"class_list":["post-297621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-posts","category-news","tag-market32-2","tag-pricechopper","tag-grandopening","tag-morrisville","tag-vermont"],"acf":[],"yoast_head":"\nMarket 32 and Price Chopper Unveil Vermont\u2019s Newest Market 32 - 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